Brad Goodwin
Personal brand to pipeline for product teams and founders
I build brands that stand out like a mohawk in 1977.
The through line to my career: find the story.
→Take a founder, leader, or visionary
→Turn their ideas into a content engine that fuels growth
→Scale that across a team
→Repeat
I can help you turn your expertise into a content engine that fuels growth.
These are a few scenarios where I have been helpful:
- Narrative creation - Define your core story and strategic narrative
- Content strategy - Turn ideas into a content and distribution engine that supports growth and pipeline
- Executive voice - Translate expertise into content people actually want to read
- Team enablement - Build the systems, standards, and workflows to scale content across a team
Track record + wins
- Built a tech CEO from no content to LinkedIn Top Voice (one of only 300 out of 1.3B users worldwide)
- Drove $21.7M in marketing-sourced pipeline and $6M+ in won deals from content, events, and social alone
- Generated 60% of sales through content and social selling
- Achieved 278% organic website traffic growth in 2 years
- Led social media strategies and executive content for companies including Irrational Labs, Lensa, Strideline, Malwarebytes/1Password, Merge, SAP, and more
- Work published across Lenny's Newsletter, Growth Unhinged, Design Better, Newsweek, Fast Company, Forbes, Entrepreneur, NYT, Chicago Sun-Times, and others
References available upon request.